After a successful test of the new broadcasting system at a show last Friday. Coldwell Promotions tonight go live and exclusive with their new web based pay-per-view Boxing TV Channel, which will bring fans live, the anticipated Mancunian lightweight match-up between former British champion Anthony Crolla and unbeaten prospect Kieren Farrell in the ‘Battle of Manchester at Bowlers Arena.
 
The show also features Derry Mathews and an host of rising boxing talent which will be showcased in a three hour show available through the new app.
 
The show will be priced at just £1.49 for pay-per-view access, and is available from www.coldwell.tv. Future events will be priced at just £2.50 for pay-per-view access. The app is also available on the iTunes store.
 
Dave Coldwell and his business partner, Spencer Fearn, have broken new ground in British boxing with this modern move and full credit to them for not waiting for TV to come to them they have created their own platform.
 
Coldwell has been putting on these small hall classics for a few years now and unless you were lucky enough to get a ticket to get into them, then many very interested arm chair fans were missing out on the roots and life blood of boxing because their shows had no TV backing.
 
The Rotherham pair launched a new online app to stream their live boxing events to a global audience after securing an agreement with a subsidiary of ROK Global PLC, the mobile, web and industrial technology, applications and services company, that will see their showcase events available live on PCs, tablets and mobiles.
 
Heres what the protagonists of the venture had to say about it.
 
Dave Coldwell

“As everyone is well aware, we here at Coldwell Boxing have spent an uncountable amount of time trying desperately to pursue a television deal for ourselves and our boxers so that we can give supporters of boxing the opportunity to see some of the very best sporting action that is currently available.

We have always prided ourselves on delivering high quality and well-matched contests and the reaction we have had recently has been nothing short of phenomenal. Whether it’s at a show, on Twitter, or on many of the boxing forums I visit, fans of boxing are consistently approaching me asking when they can see Coldwell Boxing on their television screens. Despite the efforts of myself, my team and all our boxers, it doesn’t look like that broadcasting deal is likely to come and rather than sitting around and waiting even longer then we have, Coldwell Boxing have taken the initiative.

Coldwell Boxing are delighted to announce a groundbreaking deal which has seen us join forces with technology giant, ROK Global, in a partnership that will enable us to bring fight fans the very best action from all Coldwell Boxing shows. Coldwell Television will be available via a downloadable app and all our shows will be available to watch for a ridiculously affordable price.

Coldwell Boxing felt this was the correct move to make due to the strained relationship between boxing and television in this country at the moment. Online entertainment is a rapidly-growing trend and we are absolutely delighted to be taking this bold and exciting step.

As well as live shows, Coldwell Television will also be offering viewers plenty more exciting experiences including live talk shows, fight build-ups, and exclusive training footage of all our boxers. As well as screening all Coldwell Boxing shows live through a quality stream, I will also be approaching all non-television promoters in an attempt to bring their action to a wider audience and giving our viewers the ultimate satisfaction.

Coldwell Boxing would not be where it is today without the continued loyalty of all our supporters. Their dedication has enabled us to take massive steps in the sport of boxing and now we can reward them by giving them full access to the Coldwell Boxing experience.”

Spencer Fearn: Coldwell Boxing Director

“This is a fantastic deal, not only for Coldwell Boxing, but for all boxing fans. By using this high class technology, we will be able to transmit all our shows to a worldwide audience for extremely affordable prices.

To have ROK as our partners in this exciting project shows a real statement of intent from Coldwell Boxing and we look forward to providing boxing fans with many memorable nights of entertainment.

Jonathan Kendrick: Chairman of ROK

“We are delighted to have teamed up with Coldwell Boxing to produce and stream a series of live events. Our aim here is to offer the real boxing fan the best of local and national boxing events at an affordable price.”

ROK Global PLC was co-founded by US billionaire, John Paul DeJoria, and UK entrepreneur, Jonathan Kendrick. ROK has pioneered many new technologies, products, and services in the rapidly-evolving mobile, web, and industrial technologies space to include high-quality mass market Mobile TV, which it licences to mobile operators.

Watch the fight here www.coldwell.tv