4th May 2012
British boxing legend, Joe Calzaghe CBE, MBE, has signed a partnership agreement with iconic British boxing brand Lonsdale, which will see the Super Middleweight, who retired from professional boxing in 2009 with a 46-0 undefeated fight record, endorse Lonsdale training apparel and related equipment and participate in promotional events and activities for the brand both nationally and internationally.

Joe’s first public appearance as an official member of the impressive Lonsdale boxing ‘stable’ of sponsored athletes (that includes Carl Froch, Nathan Cleverley, David Price, Jamie McDonald, Tom Watson, Cathy ‘The Bitch’ Brown, Darren Barker and Paul McCloskey) will be attending the launch of London Fight Zone, at London’s legendary Lillywhite’s sports store in Piccadilly Circus. At the launch Joe will be meeting fans and media while checking out the unrivalled range of boxing and fight related apparel and equipment on offer. 

Joe remains one of Britain’s most successful-ever boxers and his record speaks for itself. He is a former WBO, IBF, WBC, WBA Super Middeweight and Light Heavyweight Champion and the longest reigning world boxing champion in recent years. Over a period of ten years he made 21 successful defences of his WBO Super Middleweight title and retired undefeated in 2009. In 2007 he won BBC Sports Personality of the Year. “Over the course of my career I have often fought and trained in Lonsdale clothing and equipment, including during my unification fight with Mikkel Kessler at the Millennium Stadium in 2007 and against Bernard Hopkins in Las Vegas in 2007,” he says. “Now its great to be actually working with Lonsdale and helping to promote the brand.” 

According to Sunny Singh, Lonsdale Sports Marketing Manger, “Joe’s an absolute legend of British boxing and it’s great to have someone with his great experience and credibility joining the team. He joins boxing greats such as Muhammad Ali, Henry Cooper and Sugar Ray Robinson who have all represented the Lonsdale brand.”

Firmly established as the leading brand of British boxing equipment and clothing, Lonsdale is steeped in over 50 years of fight history. From humble London origins the Lonsdale brand quickly became the hallmark of
boxing champions throughout the world, with its legendary quality and authenticity.

It is no coincidence boxing legends Muhammad Ali, “Marvellous” Marvin Hagler, Lennox Lewis, Mike Tyson, Joe Calzaghe and Ricky Hatton have all trained and fought in Lonsdale.
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