Matchroom has deepened its offering with the launch of Matchroom Media, a new independent media production arm under its brand.
The new division will be home to production of live events, original documentaries and shoulder programming for all broadcast platforms.
It comes following the firm’s ability to continue producing content in spite of the deeply challenging 2020 climate.
The calendar of content is expected to include the undisputed Heavyweight World Championship with Anthony Joshua, boxing’s Pound for Pound star Canelo Alvarez, as well as the Professional Darts Corporation and World Snooker schedule.
Matchroom Media will be headed up by current Director of Programming Katie Hearn who has been at the forefront of Matchroom’s TV expansion since 2004. Katie began at Sky Sports in 1996 and became one of the first women to work on the Premiership and International Football production team. Hearn worked as an Associate Producer on Premier League, FA Cup, England International Matches, Pay Per View Football and European Cup football.
She said: “Matchroom has positioned itself at the forefront of creating and delivering original and unique programming to sporting audiences around the world.
“We’re excited to expand to produce not only more live sport, but engaging new content to support these events and the sportsmen and women that drive them. From outside broadcasts, live streams and shoulder programming, we’re committed to bring global audiences epic sporting moments and the inspiring stories that are behind them.”
Group Managing Director Eddie Hearn commented: “Content has never been more powerful and as we continue our global expansion, in house production of our own live events will help us align the narrative from idea to execution.
“We plan to assemble the best production team and sharpest talent for our live broadcasts and bring you compelling content and storylines around our 12 sports. We have unique access that will allow us to grow the hype and narrative through powerful shoulder programming and keep the fans and viewers constantly engaged.”