There’s no such thing as bad publicity. So far, the career of Eubank Jr certainly falls within the bounds of this well-worn cliché of media promotion. 

Whether it is the vast, looming shape cast by his father’s shadow, or the so-far curious path that Jr. has trod on his mission to reach the upper echelons of the middle and super-middle divisions- we all love a bit of hype around a fighter; especially if this hype is seen by some as unwarranted or unmatched to accomplishments inside the ring. 

So let us for a moment, question the legitimacy of this particular hype-train. 

Firstly, I want you to forget the debate about whether Jr. would get the same opportunities if it wasn’t for senior’s pedigree and legendary status in the sport. 

In boxing, the genetics of a fighter are the building blocks of a champion, and it obviously doesn’t hurt to have an absolute specimen as your father in this regard. In this sense, yes- of course being a champion’s son gives you a physical advantage- especially the son of a man whose physical abilities were out of this world. 

[sam id=”1″ codes=”true”]

In terms of accomplishments, however, the sons of powerful men often struggle to find their own path. After all, it is the struggle to the top that ultimately gives you the skill and experience to become a champion. In this way, it could be argued that Jr’s status, even by name, is as much of a weight for him to shoulder, as it is an advantage. This was evident in the Billy Joe Saunders fight, where the expectations seemed to simply get the better of Jr. 

Eubank Sr. is clearly revelling in the notoriety that this brand of ‘bad-boy’ marketing has created around his son. Even the choice of fighting for the often dismissed IBO-strap has taken on a life of its own; where by boxing fans are dismissing it as a sham. A lot of them though, will still be paying attention (some will even be paying ITV!). 

You see, whether the IBO-title lacks prestige or not doesn’t matter- the decision to contest it (and as a PPV on ITV no less) has merely added to the momentum of the already bombastic train as it forges ahead. 

Should the Quinlan fight (and yes- I’ll be watching) go according to the script, it is the next fight that one suspects will be the making of Eubank Jr. 

Be it at middle or super-middle weight, any of the touted possibilities (BJS, Degale, Callum Smith, Zeuge, Ramirez- even GGG) look like fights that British boxing fans could get excited about. 

In any case, 2017 is set to be the year that the hype-train is either derailed or arriving at its destination. Either way, it’s set to be an entertaining journey- which, after all, is what this boxing game is all about. So get on board!

[sam id=”1″ codes=”true”]

Chris Eubank Jr vs Renold Quinlan will take place on Saturday February 4th on ITV PPV.

@britishboxers

RICHIE WENTON INTERVIEW ON HIS CAREER

MARK BATESON ON THE IMPACT TO SMALL HALL BOXING

BetBlazers.com

HOW TYSON FURY WENT FROM BULLIED WEAKLING TO SAVAGE PITBULL!

PETER FURY OPEN, HONEST AND IN-DEPTH ON BOXING AND LIFE

TOMMY DIX – MY P4P TOP 10 OF ALL TIME

ZELFA BARRETT – THE ROAD TO THE TITLE

JOSH WARRINGTON DROPS TICKETS OFF FOR FANS AND PULLS A PINT IN THE PUB

EXCLUSIVE: JOE CALZAGHE – BBTV SPECIAL

MIND YOUR MANNERZ! NICK MANNERS

PHIL MARTIN TRIBUTE, 25 YEARS SINCE THE PASSING OF THE LEGENDARY CHAMPS CAMP COACH

JANE COUCH MBE ON HER NEW BOOK AND FIGHTING TO BECOME THE UK’S FIRST FEMALE PRO-BOXER

THE SHAMROCK EXPRESS: FORMER WORLD CHAMP SHEA NEARY LOOKS BACK OVER HIS CAREER

PAT BARRETT SENDS A STERN MESSAGE DOWN SOUTH

No more articles
error

Thanks for visiting us? Please spread the word :)